WHAT IF... YOU BURNED IT TO THE GROUND?
FEARLESSly PIVOT TO THE WORK YOU DREAM OF
Have you ever been haunted by the whisper… “what if?” The biggest regret people have at the end of their life is not living life on their own terms – and by then you have no choices. What if you had the power to burn away what isn’t serving you and you could design your work from the ground up. Where would you live? How much would you make? How many hours would you work? What work would you do? Who would you do that work with? What would you need to burn away to make that life a reality?
Most importantly, how can you choose you intentionally build to live your best life and do your best work.
This program will arm professionals and entrepreneurs with the tools to:
- Package your experience and expertise to niche into what you do best
- Distinguish yourself in your industry as the go-to expert
- Create a simple, highly profitable business that teaches others to do what you have done
- Scale up your income while you scale down your hours
- Identify, hunt, and close your ideal clients leveraging LinkedIn and your personal brand
content creation for cowards
create impactful content even if you are terrified to be on camera
Putting yourself out there on a social media platform full of smarty pants like LinkedIn is scary and overwhelming. It’s enough to stop you before you even start. We’ve all seen it, some of the smartest people we know create the blandest content we’ve watched. Experts often do poorly with their content because expertise is not enough. You need to be smart, engaging, thought-provoking, and entertaining while also educating at the same time. It’s a lot to accomplish in a 60 second clip let alone a longer one.
Content Creation for CowardsTM will give you the confidence on camera to bring in humour, physical presence, facial expressions, vocal variety, and camera tricks so that you are more than another boring expert on LinkedIn– you are the go-to-expert because you can keep your audience engaged, learning and coming back week after week.
This program is perfect for entrepreneurs and companies who currently are:
- Avoiding creating content because they are uncomfortable on camera
- Unsure what content will work with their audience
- Know they need to get out there, but don’t even know where to start
The audience will leave with an understanding of:
- How to use their voice to draw the audience in
- How to use their face to express what they mean
- How to use their hands, posture, and body position to express their content
- Bring their A-game to every piece of content they create
- The balance between expertise and entertainment on videos
LINKEDIN level up
maximize your efforts on linkedin
Building your personal brand on LinkedIn is essential today whether you are a CEO, intrapreneur, entrepreneur, or employee. LinkedIn is no longer just a job search platform, it is a powerful personal branding platform that can make or break your online reputation. This beast of a platform gives you the opportunity to showcase your skills, what you stand for, and the value you bring.
Tired of feeling like LinkedIn doesn’t work for you? Then, it’s time to level up your personal brand strategy on LinkedIn!
The audience will leave with an understanding of how to:
- Craft your brand story so your about section is memorable
- Create thought-provoking content
- Curate an engaged audience
- Become a thought leader
- Create brand congruency through your dominant brand archetype
- Expertly maximize the LinkedIn Platform